For Fluid Branding’s customers this means a faster, smoother shopping experience. While Fluid Branding benefits from higher engagement and increased conversations on their website.
Enhancing site performance for a leading merchandising brand with Hyvä upgrades, server optimisations, and refined script execution.
Reduced FCP
Reduced LCP
Improved CLS from 13 to 0
Reduced Speed Index
The Client
Fluid Branding is a globally recognised merchandising website. Specialising in high-quality promotional merchandise, they serve clients across the UK, Ireland, and Europe.
The Brief
In 2024 Fluid Branding was experiencing a low site score of 65% for both desktop and mobile. This was despite Fluid Branding having implemented Hyvä on their site the previous year, which should have improved their score.
Fluid Branding had already implemented Hyvä with the goal of delivering lightning-fast performance and excellent Core Web Vitals scores. However, despite the upgrade, the site wasn’t reaching its full speed potential, with sluggish load times.
The challenge was to identify and remove the bottlenecks from server inefficiencies to unused code so that the site could fully leverage Hyvä’s capabilities, improve user experience, and boost engagement.
The Solution
The only tenable solution was to replatform the website to Magento 2 with as little disruption as possible. To execute this, we needed to plan ahead and move with precision.
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Upgrading to the latest Hyvä release to leverage performance enhancements and security updates.
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Reducing server load and improving query efficiency
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Removing redundant JavaScript and CSS, and optimising script execution to reduce resource usage.
Based on experience, we knew these fixes would improve site speed, enhance user experience, and boost Core Web Vitals scores.
Dev Team has been awesome to work with.
We’ve tackled some major projects together, like launching our UAE website, and they’re now helping with a brand refresh and checkout functionality. Brad and Lizette have been fantastic—great communicators who truly understand our goals. It’s been invaluable to draw on the team’s expertise, and we’re in a really happy place with this partnership.
Jamie Mackenzie
Digital Marketing Manager
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Upgrading the Hyvä Theme
We installed the latest Hyvä version, ensuring stability, security, and compatibility with ongoing developments.
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Fine-tuning JavaScript Execution
We used the x-defer attribute and optimised Alpine.js components to load only when users interacted with elements like the header, navigation, and footer.
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Enabling Speculation Rules
We configured the system to pre-render static pages when users hovered over or clicked links, significantly reducing load times.
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Refining Database Queries
By analysing and optimising queries, we reduced server load and improved response times.
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Eliminating Unused Code
We identified and removed redundant JavaScript and CSS, improving rendering efficiency and reducing page weight.
Upgrading the Hyvä Theme
We installed the latest Hyvä version, ensuring stability, security, and compatibility with ongoing developments.
Fine-tuning JavaScript Execution
We used the x-defer attribute and optimised Alpine.js components to load only when users interacted with elements like the header, navigation, and footer.
Enabling Speculation Rules
We configured the system to pre-render static pages when users hovered over or clicked links, significantly reducing load times.
Refining Database Queries
By analysing and optimising queries, we reduced server load and improved response times.
Eliminating Unused Code
We identified and removed redundant JavaScript and CSS, improving rendering efficiency and reducing page weight.
The Results
Following these optimisations, Fluid Branding’s site experienced significant performance improvements:
Reduced First Contentful Paint (FCP) by -216% on desktop and -52% on mobile
Reduced Largest Contentful Paint (LCP) by -36% on desktop and -65% on mobile
Reduced Speed Index by -6% on desktop and -15% on mobile
Improved Cumulative Layout Shift (CLS) from 13 to 0 across both desktop and mobile
Get your Hyvä project started
Prefer direct contact?
Phone
(02) 7004 4847
Prefer direct contact?
Phone
(02) 7004 4847
