Flooring Superstore Hyvä Migration | Enterprise Magento Case Study | Dev Team
The Client
Flooring Superstore is one of the UK’s leading flooring retailers, operating multiple ecommerce storefronts on Magento Open Source. As the business continued to grow, it required a modern ecommerce platform capable of delivering a faster customer experience while providing the flexibility and scalability to support future expansion.
The Brief
Flooring Superstore had established itself as one of the UK’s leading flooring retailers, but continued growth demanded a platform capable of delivering a faster, more engaging customer experience while supporting future innovation.
The existing Magento Luma frontend limited performance, increased development complexity and made future improvements more difficult.
The objective was to create a modern commerce experience that combined outstanding performance with a refreshed visual identity and a scalable technical foundation.
The Solution
Dev Team delivered a complete enterprise replatform from Magento Luma to Hyvä, combining frontend redevelopment with UX improvements and performance optimisation.
The solution included:
- Full migration to Hyvä frontend
- UX redesign focused on usability and conversion
- Multi-store architecture optimisation
- Performance enhancements to improve speed and responsiveness
- A scalable frontend foundation for future feature development
- Ongoing Managed Commerce support after launch
The Work
The discovery phase highlighted several key priorities for the project:
Improve Customer Experience
The discovery phase highlighted several key priorities for the project:
Increase Storefront Performance
Improve Core Web Vitals and overall responsiveness across desktop and mobile.
Support Multi-Store Operations
Create a scalable architecture capable of supporting multiple storefronts efficiently.
Reduce Technical Complexity
Replace the legacy frontend with a modern Hyvä architecture that accelerates future development.
Enable Future Commerce Innovation
Build a platform capable of supporting new customer experiences, experimentation and future feature development.
Dev Team delivered a complete migration from Magento Luma to Hyvä, combining a refreshed customer experience with a modern frontend architecture.
Rather than simply improving performance, the project reimagined how customers discover, browse and purchase products while establishing a scalable technical platform capable of supporting future growth.
The Results
Performance
- Largest Contentful Paint
- Core Web Vitals
- Lighthouse
- Page Speed
Performance
- Improved navigation
- Faster browsing
- Simplified shopping
- Better mobile usability
- Higher engagement
Performance Benefits
- Reduced technical debt
- Simplified development
- Future scalability
- Faster feature delivery
- Better maintainability
Performance Meets Experience
Hyvä enables far more than faster page loading.
For Flooring Superstore, it became the foundation for a broader commerce transformation, combining modern customer experience, improved performance and a scalable architecture capable of supporting future innovation.
The result is a platform designed not only for today’s customers, but for tomorrow’s ambitions.
Planning an Enterprise Hyvä Migration?
Whether you’re modernising an existing Magento storefront or planning a complete digital transformation, our specialists can help you design, build and optimise a platform ready for long-term growth.
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(02) 7004 4847
Prefer direct contact?
Phone
(02) 7004 4847
