Flooring Superstore Hyvä Checkout | Checkout Transformation Case Study | Dev Team
The Client
Following the successful migration of its ecommerce storefront to Hyvä, Flooring Superstore partnered with Dev Team to transform the final stage of the customer journey: checkout.
The objective was to reduce customer friction, simplify the purchasing journey and establish a modern checkout architecture capable of supporting continuous optimisation and future customer experience improvements.
The Brief
Following the successful migration to Hyvä, Flooring Superstore had significantly improved storefront performance and customer experience.
The next opportunity was the checkout.
The objective wasn’t simply to replace existing functionality. It was to rethink the purchasing journey from the customer’s perspective, creating a faster, clearer, and more intuitive checkout that would reduce friction while providing a flexible foundation for future optimisation.
Reduce Customer Friction
Minimise unnecessary decisions throughout checkout.
Improve Mobile Experience
Design for the way customers increasingly purchase on mobile devices.
Increase Checkout Clarity
Present delivery, collection, and payment options more clearly.
Support Future Experimentation
Design for the way customers increasingly purchase on mobile devices.
The Solution
Dev Team designed and implemented a completely new checkout experience using Hyvä Checkout.
The project combined modern frontend architecture with user-centred design principles, creating a checkout that is faster, easier to navigate, and significantly more flexible than the previous implementation.
Rather than designing for today’s requirements alone, the new checkout provides a platform for continuous improvement as customer behaviour evolves.
The solution was guided by six core design principles:
- Simplicity
Reduce unnecessary complexity.
- Clarity
Present information at the right moment.
- Speed
Minimise the effort required to complete a purchase.
- Trust
Provide confidence throughout the purchasing journey.
- Accessibility
Ensure every customer can complete checkout comfortably.
- Flexibility
Support future experimentation and optimisation.
The Work
Dev Team redesigned the entire checkout journey, creating a streamlined purchasing experience from basket through to order confirmation.
The implementation also included capabilities such as:
- Hyvä Checkout
- Responsive mobile experience
- Delivery and collection options
- Order summary
- Guest checkout
- Express payment methods
- Address validation
- Accessible forms
- Trust messaging
- Payment gateway integration
Built on Magento Open Source, Hyvä, and Hyvä Checkout, the solution integrates seamlessly with payment gateways, ERP systems, and order processing to support a scalable, enterprise-ready commerce architecture.
Following implementation, Dev Team continues to work alongside Flooring Superstore to monitor customer behaviour, identify opportunities for experimentation, and refine the checkout experience through an ongoing programme of optimisation.
The Results
Fluid Branding’s digital experience now feels:
As the checkout has only recently launched, the focus is on measuring and optimising performance over time.
These metrics will inform future optimisation as part of Flooring Superstore’s Managed Commerce programme, ensuring the checkout continues to evolve alongside customer expectations and commercial objectives.
The result is a modern checkout experience built not only for today’s customers, but for continuous improvement and long-term commercial growth.
Planning a Checkout Transformation?
Whether you’re replacing a legacy Magento checkout or looking to optimise an existing Hyvä implementation, our specialists can help you create a faster, simpler and more effective purchasing experience.
Book a Commerce Discovery Workshop
Prefer direct contact?
Phone
(02) 7004 4847
Prefer direct contact?
Phone
(02) 7004 4847
