Flooring Superstore Hyvä Migration & Checkout | Transformation Case Study | Dev Team
The Client
Flooring Superstore is one of the UK’s leading flooring retailers, operating multiple ecommerce storefronts on Magento Open Source. As the business continued to grow, it required a modern ecommerce platform capable of delivering a faster customer experience while providing the flexibility and scalability to support future expansion.
Following the successful migration to Hyvä, the next phase focused on transforming the final stage of the customer journey: checkout. The objective was to reduce customer friction, simplify the purchasing journey and establish a modern checkout experience built for continuous optimisation and future customer experience improvements.
The Brief
Flooring Superstore had established itself as one of the UK’s leading flooring retailers, but continued growth demanded a commerce platform capable of delivering a faster, more engaging customer experience while supporting future innovation.
The existing Magento Luma frontend was limiting performance, increasing development complexity and making future improvements more difficult. Flooring Superstore needed to modernise its storefront without compromising the flexibility required to support multiple ecommerce sites and future growth.
The brief was to replace the existing Luma frontend with a modern, high-performance experience that would improve usability, strengthen the visual presentation of the brand and provide a more scalable foundation for ongoing development.
With the storefront transformation underway, attention shifted to the next critical part of the customer journey: checkout.
The existing checkout presented an opportunity to reduce friction and create a more seamless purchasing experience, particularly for customers shopping on mobile. The brief was to rethink checkout from the customer’s perspective, making the journey faster, clearer and easier to navigate while creating a flexible foundation for future optimisation.
Minimise unnecessary decisions and steps throughout the checkout journey.
Create a seamless checkout experience designed around the way customers increasingly shop on mobile devices.
Present delivery, collection and payment options in a clearer, more intuitive way.
Establish a checkout experience that could evolve through ongoing testing, optimisation and customer experience improvements.
The Solution
Dev Team approached Flooring Superstore’s transformation in two connected phases: first modernising the storefront with Hyvä Theme, then evolving the checkout experience with Hyvä Checkout.
Dev Team delivered a complete enterprise replatform from Magento Luma to Hyvä, combining frontend redevelopment with UX improvements and performance optimisation.
With the new Hyvä storefront providing a stronger foundation for growth, Dev Team then turned its focus to the final stage of the customer journey: checkout.
Dev Team designed and implemented a new checkout experience using Hyvä Checkout, combining modern frontend architecture with user-centred design principles to create a faster, clearer and more intuitive purchasing journey.
The new checkout was designed not only around Flooring Superstore’s current requirements, but also to provide a flexible foundation for continuous improvement as customer behaviour and business needs evolve.
- Simplicity
Reduce unnecessary complexity throughout the purchasing journey.
- Clarity
- Present information and choices at the right moment.
- Speed
Minimise the effort and time required to complete a purchase.
- Trust
Give customers confidence at every stage of checkout.
- Accessibility
Ensure the checkout experience is usable and comfortable for every customer.
- Flexibility
Create a foundation for future experimentation, testing and optimisation.
The Work
Dev Team carried out the migration from Magento Luma to Hyvä, taking the opportunity to rethink the storefront experience while rebuilding the frontend on a modern Hyvä architecture.
The work spanned the key customer-facing areas of the ecommerce experience, including:
The new storefront sits within a wider Magento Open Source commerce ecosystem, connecting the customer experience with the systems that support Flooring Superstore’s operations.
This provided Flooring Superstore with a modern frontend foundation while preserving the wider commerce infrastructure behind the business.
With the storefront migrated, Dev Team moved into the second phase of the transformation: designing and implementing a new checkout experience with Hyvä Checkout.
The work focused on simplifying the journey from basket to order confirmation, while ensuring the new checkout could accommodate Flooring Superstore’s different fulfillment, payment and customer requirements.
- Hyvä Checkout implementation
- Responsive mobile checkout
- Delivery and collection options
- Guest checkout
- Express payment methods
- Order summary and review
- Address Validation
- Accessible form interactions
- Trust and reassurance messaging
- Payment gateway integration
Beyond the customer-facing experience, Dev Team connected the checkout into Flooring Superstore’s wider commerce ecosystem, ensuring orders and payment information could move through the existing operational systems.
Following implementation, Dev Team continues to work alongside Flooring Superstore through ongoing Managed Commerce support, using customer behaviour and performance insights to identify opportunities for further testing, refinement and optimisation
The Results
Performance
- Largest Contentful Paint
- Core Web Vitals
- Lighthouse
- Page Speed
Customer Experience
- Improved navigation
- Faster browsing
- Simplified shopping
- Better mobile usability
- Higher engagement
Platform Benefits
- Reduced technical debt
- Simplified development
- Future scalability
- Faster feature delivery
- Better maintainability
Performance Meets Experience
The Hyvä migration gave Flooring Superstore a modern commerce foundation built around improved performance, a more engaging customer experience and greater flexibility for future development.
But the transformation didn’t stop at the storefront. With the introduction of Hyvä Checkout, the customer journey has now been extended through to the final stage of purchase, creating a more consistent and considered experience from browsing through to checkout.
Together, Hyvä Theme and Hyvä Checkout provide Flooring Superstore with a scalable commerce platform designed to perform for today’s customers while giving the business the flexibility to continue evolving the experience over time.
The Journey Continues
With the new checkout recently launched, the next phase is focused on learning from real customer behaviour and using those insights to identify opportunities for further optimisation.
Dev Team continues to work alongside Flooring Superstore through ongoing Managed Commerce support, monitoring performance and customer journeys to refine the experience and support the next stage of the business’s digital growth.
- Checkout completion rate
- Conversion rate
- Checkout abandonment
- Core Web Vitals
- Mobile checkout performance
- Customer behaviour
These metrics will inform future optimisation as part of Flooring Superstore’s Managed Commerce programme, ensuring the checkout continues to evolve alongside customer expectations and commercial objectives.
The result is a modern checkout experience built not only for today’s customers, but for continuous improvement and long-term commercial growth.
Partnering with Dev Team has been transformative for Flooring Superstore
They delivered far more than a technology upgrade – they reimagined our digital storefront and purchasing journey, creating a faster, more intuitive and mobile-friendly customer experience from browsing through to checkout. With a modern, scalable and flexible architecture in place, we now have the foundation to continuously optimise, experiment and adapt to our customers’ evolving needs while supporting our future growth and innovation.
Michael Roy
CMO, Flooring Superstore
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Phone
(02) 7004 4847
